Brand Building Through Storytelling

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Robert A. Lynch

Publicizing small and mid-size technology and B2B companies for 20 years. I still use the same techniques I learned my first day on the job: tell the right story to the right audience at the right time. Lather, rinse, repeat.

FREELANCE: Nine years publicizing small to mid-size companies, their products and their people.

AGENCY: Large global agencies and small creative boutiques, including Ketchum, Burson-Marsteller, Porter Novelli, Dome Communications and EBS PR, publicizing small to mid-size B2B, technology and consumer clients.

Brainstormed, planned and executed publicity/media relations campaigns for Fortune 500 companies like Sears, Roebuck & Co., ConAgra, Fortune Brands, AT&T Wireless, and MCI WorldCom and for small to mid-size technology companies like CDW, TransUnion and LapLink. Wrote case studies for SPSS for two years and drafted web/brand copy for True Partners Consulting and CenterPost Communications. Executed analyst relations program for Callisto Software and Experian Marketing Services.

CORPORATE: Handled publicity and executed thought leadership campaigns for TransUnion’s B2B divisions, including healthcare, risk management, fraud, and collections.

PRESENTATION & COMMUNICATION SKILLS: Trained new sales members, up and coming leaders and senior executives across America and in India how to effortlessly and comfortably deliver their messages using applied improv and acting techniques.

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