Trust Me I’m Lying Book Review

Rob LynchBook Review, PR Tips

The ceaseless, instant world of iterative journalism is antithetical to how the human brain works. Studies have shown that the brain experiences reading and listening in profoundly different ways; they activate different hemispheres for the exact same content. We place an inordinate amount of trust in things that have been written down. This comes from centuries of knowing that writing … Read More

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Do I need a press release?

Rob LynchPR Tips

To distribute a press release or not, that is the question. I just came across a new news distribution service primarily aimed at small businesses that will, in their words, “reshape” the PR industry. The company was started by two MBA students who spent $700 to distribute a release and only got two local stories in return. Here’s the thing … Read More

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Storytelling: The Clancy Brothers & Tommy Makem

Rob LynchPR Tips

When I was a kid, my father had a really nice record player and stereo, and The Clancy Brothers and Tommy Makem Live In Person at Carnegie Hall was always in rotation. It still is one of favorite albums and the Children’s Medley, in particular, has always held a special place in my heart. In the spirit of St. Patrick’s … Read More

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When To Hire a Publicist

Rob LynchUncategorized, When to Hire a Publicist

A week ago, I taught a PR 101: Small Business Publicity Class at General Assembly Los Angeles. The session focused on the tips and tricks to providing the information to increase your chances of encouraging a reporter to cover your company’s story. One of the questions asked during the session was, “When should I hire a publicist?” It’s a challenging … Read More

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What’s Your Purpose?

Rob LynchBook Review

“Purpose offers up a host of benefits, including easier decision marking, deeper employee and customer engagement, and ultimately, more personal fulfillment and happiness.” -Roy M. Spence Jr. I’ve been pushing the book, “Start With Why” by Simon Sinek to every small business I’ve come across over the past three years. It’s one of my favorites, but I’m adding another book … Read More

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SCORE! Small Business Publicity Course at SCORE LA

Rob LynchSmall Business PR Class

SCORE is a nonprofit association dedicated to helping small businesses launch, grow and achieve their goals through education and mentorship. I’m happy to report that I’ll be offering a small business publicity course in the near future. The course will focus on teaching the publicity techniques I learned the first day on the job: find the right reporter, tell the … Read More

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StartEngine Accelerating LA’s Tech Scene

Rob LynchUncategorized

  I worked for a small high tech PR firm for my first job out of college. The Internet was really taking off and major cities across America were trying to stake their claims as the next Silicon Valley. Chicago was Silicon Prairie and New York was Silicon Alley and startups were popping up all over the place. Then the … Read More

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Mad Men: Publicity And Presentation Tips From Don Draper

Rob LynchUncategorized

  Mad Men Season 7. I love the show on so many levels, but for me, the scene I watch over and over is Don’s Carousel pitch to Eastman Kodak in the Season One finale, “The Wheel.” Aside from being riveting television, Don provides some practical lessons for pitching your business or your client (what to say) and some valuable … Read More

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Major League Baseball and Publicity: Home Runs vs. Hitting for Average

Rob LynchUncategorized

Baseball season starts today. I’m sure the stadiums across the nation are blasting John Fogerty’s Centerfield. For the Chicago Cubs faithful like me, hope springs eternal this year ends the curse and they bring home a coveted World Series Championship. Today also provides a good reminder on how small and medium businesses should approach publicity. Baseball and publicity go hand … Read More

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