Share your expertise and best practices so your consumers view you as the go to expert source they can trust.
Every thought leadership campaign starts by developing a platform that addresses a few questions:
- What are your customer's pain points or concerns?
- What are the hot trends in your industry?
- What do you recommend to address those concerns/trends?
- What makes you the expert?
With a platform in place, I can help you shape and communicate your message directly to your consumers in a couple ways:
Identify appropriate opportunities, submit abstracts, and ghost write thought pieces based on guidelines for key trade magazines or national business publications, and their respective online sites.
Research appropriate associations, develop timely and relevant abstracts, and submit them locally, regionally, nationally and internationally.
Conduct keyword search and develop compelling SEO ranking posts for content marketing.