Robert A. Lynch

I have 20 years of experience publicizing small and mid-size tech and B2B companies, their solutions, and their people. I still use the same techniques I learned on the first day of the job: tell the right story, to the right reporter, at the right time. Lather, rinse, repeat.

I’ve worked for large global public relations agencies and small creative boutiques, and spent 18 months handling all of the PR for TransUnion’s B2B divisions. I teach an ongoing PR 101 workshop at General Assembly Los Angeles. 

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PR Services


Build brand by securing media coverage.

  • public relations campaign strategy
  • public relations plan
  • storytelling platform
  • media relations
  • analyst relations
  • tradeshow public relations
  • press release writing

Media Training

Prepare for media interviews and learn how to deliver soundbites with confidence.

  • What to say (message development)
  • How to say it (message delivery)

PR 101 Class

DIY PR. A small business public relations course where you will learn:

  • what makes news
  • how to craft your story
  • how to develop a media pitch
  • how to contact a journalist
  • how to follow up

Thought Leadership

Establish thought leadership by sharing expertise and serving as an expert source for the media.

  • speaking engagements
  • contributed thought piece/byline articles
  • expert media source
  • white papers
  • case studies
Rob is a sharp, creative, communications problem-solver who knows who to shape out-of-the-box thinking and turn it into actionable ideas that deliver results. His ability to approach chaotic client situations with a cool, level-headed demeanor saved the day on more than one occasion. An asset to any team and a pleasure to work with.
-Tim Fiala, Text 100