Why analyst relations should be part of your PR strategy (especially if you’re a B2B Tech company)

Rob LynchUncategorized

Most B2B tech companies want media placements in tier-one outlets: FortuneForbesWall Street JournalNew York TimesBloomberg BusinessWeek And they think their solution alone is enough for a story. It isn’t. Those reporters want a full story. That means: ✅ Trend✅ Customer pain✅ Company solution✅ Customer story✅ Third party validation Analysts play a key role in this type of story. While they … Read More

5 Public Relations Lessons From Skora Running’s Relaunch

Rob LynchPR Tips

Skora Running PR Case Study

Skora Running was founded in 2008. It manufactures high performance, minimalist running shoes. In late August 2016, Skora disappeared, which led to a lot of speculation on reddit (Skora Running – bites the dust?). On April 20, 2017, Skora announced they secured an investor and were relaunching. Here’s the CEO’s letter. The initial letter promised products would be available in October 2017 … Read More

Why reporters hate PR people

Rob LynchPR Tips

Reporters Hate PR People

Reporters have a love/hate relationship with PR people. Often hate. And a lot of it is self inflicted. To understand this complicated, but symbiotic relationship – good PR people provide valuable information reporters use to craft a compelling story his/her readers read – let’s zoom out and look at what’s causing the friction. First, there’s too many PR people per … Read More

Why you should follow your target reporters on twitter

Rob LynchPR Tips

If you’re not already, I highly suggest following your reporters on Twitter. Our goal is to personally connect with reporters and make it as easy as possible for them to cover our stories. In my PR 101 Workshops for General Assembly Los Angeles, I recommend my attendees spend 80 percent of their time researching what reporters cover. While researching past … Read More

Why reporters don’t want to speak with your CEO

Rob LynchPR Tips

Reporters CEO interviews

Companies want to secure publicity to drive sales. Makes sense. The assumption though is everyone, including the media, wants to hear about how the company or product is changing the industry. That’s why CEOs and the PR folks that represent them push for setting up general deskside briefings with reporters. Here’s the problem – the desk side briefing/get to know … Read More

Trust Me I’m Lying Book Review

Rob LynchBook Review, PR Tips

The ceaseless, instant world of iterative journalism is antithetical to how the human brain works. Studies have shown that the brain experiences reading and listening in profoundly different ways; they activate different hemispheres for the exact same content. We place an inordinate amount of trust in things that have been written down. This comes from centuries of knowing that writing … Read More

Do I need a press release?

Rob LynchPR Tips

To distribute a press release or not, that is the question. I just came across a new news distribution service primarily aimed at small businesses that will, in their words, “reshape” the PR industry. The company was started by two MBA students who spent $700 to distribute a release and only got two local stories in return. Here’s the thing … Read More

Storytelling: The Clancy Brothers & Tommy Makem

Rob LynchPR Tips

When I was a kid, my father had a really nice record player and stereo, and The Clancy Brothers and Tommy Makem Live In Person at Carnegie Hall was always in rotation. It still is one of favorite albums and the Children’s Medley, in particular, has always held a special place in my heart. In the spirit of St. Patrick’s … Read More

When To Hire a Publicist

Rob LynchUncategorized, When to Hire a Publicist

A week ago, I taught a PR 101: Small Business Publicity Class at General Assembly Los Angeles. The session focused on the tips and tricks to providing the information to increase your chances of encouraging a reporter to cover your company’s story. One of the questions asked during the session was, “When should I hire a publicist?” It’s a challenging … Read More

What’s Your Purpose?

Rob LynchBook Review

“Purpose offers up a host of benefits, including easier decision marking, deeper employee and customer engagement, and ultimately, more personal fulfillment and happiness.” -Roy M. Spence Jr. I’ve been pushing the book, “Start With Why” by Simon Sinek to every small business I’ve come across over the past three years. It’s one of my favorites, but I’m adding another book … Read More