Trust Me I’m Lying Book Review

Rob LynchBook Review, PR Tips

The ceaseless, instant world of iterative journalism is antithetical to how the human brain works. Studies have shown that the brain experiences reading and listening in profoundly different ways; they activate different hemispheres for the exact same content. We place an inordinate amount of trust in things that have been written down. This comes from centuries of knowing that writing … Read More

What’s Your Purpose?

Rob LynchBook Review

“Purpose offers up a host of benefits, including easier decision marking, deeper employee and customer engagement, and ultimately, more personal fulfillment and happiness.” -Roy M. Spence Jr. I’ve been pushing the book, “Start With Why” by Simon Sinek to every small business I’ve come across over the past three years. It’s one of my favorites, but I’m adding another book … Read More