Trying to growth hack your company with publicity?

  • Frustrated because you’re not sure if you're telling a compelling story?
  • Exhausted researching, identifying, and contacting the right reporters?
  • Discouraged because you’re not seeing results?

It’s tough to cut through the noise. And there’s increased number of companies bombarding a shrinking pool of reporters with pitches.

That’s why I execute strategic PR campaigns vs. spray and pray.

I research where your target audience goes to make informed purchasing decisions, what opportunities exist within those outlets - publicity, podcasts, speaking engagements, byline articles, etc. - and then work with my clients to craft compelling storylines to secure opportunities.

Build Your Brand

My mission is to take you from subject matter expert to thought leader, to take your company from “who’s that?” to “tell me more”, and your product or service from ”what’s that” to “I need it!”

How can I help you build your brand?


Rob is a fantastic PR director and collaborative partner. Over the past eight years, our thought leadership program has generated significant and consistent awareness among our target audience of HR decision makers. We now speak regularly at our high profile industry conferences in front of large audiences. The placements he secured have lead to other publicity and potential sales opportunities. The byline he wrote and placed was among the top 10 most read of 2018. And the award submissions he crafts consistently win awards.

Every activity Rob undertakes is aligned with supporting sales, the turnaround on projects is immediate, the recommendations are thoughtful and strategic, and he brings great energy to the company. Highly recommend Rob. Any business that works with him is in good hands.

Gerri Leon | Executive Vice President of Marketing and Operations | Pinnacle Performance Company


I help businesses craft and communicate their messages to their target audiences in three main ways.


Public Relations Consultant

I am a public relations consultant with 23 years of experience. I specialize in executing thought leadership PR campaigns for startups, tech companies, and small to mid-size B2B companies. I use the same media relations techniques I learned my first day on the job: tell the right story to the right reporter at the right time. Lather, rinse, repeat.

I’ve worked for large global public relations agencies and small creative boutiques, and spent 18 months handling all of the PR for TransUnion’s B2B divisions.