Capabilities 7-14.001PUBLICITY

Brand building

Building brands through storytelling. Why you do what you do and how you do it better than anyone else? What’s your story? Why is it relevant today? What makes you unique? Every media placement, from new product or service to byline article to new hire, should reinforce your story to build your brand.

Thought leadership

Thought leadership campaigns build brands by positioning you or your company as a subject matter expert. You’re the solution to your customer’s pain point and your advice is tied to a common ailment affecting your customers. Every opinion piece, best practice byline, speaking engagements and media commentary should reinforce your expertise to build your brand.


What to Say and How to Say It

Media training prepares you to calmly, comfortably and confidently deliver key messages to the media, customers, partners and investors. Learn how to control the interview instead of letting it control you. Learn how to connect with your audience’s emotions while easing their mind.

 What to say (Message Development)
  • Craft headlines, talking points and key messages.
  • Develop memorable, ear catching phrases (soundbites).
  • Construct your elevator pitch.
How to Say It (Message Delivery)
  • Address stomach churning, hand shaking and heart racing.
  • Effortlessly deliver key messages in your signature style.
  • Minimize subconscious body language undermining effectiveness.



Be your own publicist. Learn how to publicize your company through PR 101: Small Business Publicity classes conducted throughout the Los Angeles area, including SCORE LA, General Assembly LA, incubators, accelerators, workspace sharing locations and coffee shops. Learn what makes news, what reporters and television producers want and how to package and pitch your story.


For more information, please contact me.

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