Skora Running was founded in 2008. It manufactures high performance, minimalist running shoes. In late August 2016, Skora disappeared, which led to a lot of speculation on reddit (Skora Running – bites the dust?). On April 20, 2017, Skora announced they secured an investor and were relaunching. Here’s the CEO’s letter. The initial letter promised products would be available in October 2017 … Read More
Why reporters hate PR people
Reporters have a love/hate relationship with PR people. Often hate. And a lot of it is self inflicted. To understand this complicated, but symbiotic relationship – good PR people provide valuable information reporters use to craft a compelling story his/her readers read – let’s zoom out and look at what’s causing the friction. First, there’s too many PR people per … Read More
Why you should follow your target reporters on twitter
If you’re not already, I highly suggest following your reporters on Twitter. Our goal is to personally connect with reporters and make it as easy as possible for them to cover our stories. In my PR 101 Workshops for General Assembly Los Angeles, I recommend my attendees spend 80 percent of their time researching what reporters cover. While researching past … Read More
Why reporters don’t want to speak with your CEO
Companies want to secure publicity to drive sales. Makes sense. The assumption though is everyone, including the media, wants to hear about how the company or product is changing the industry. That’s why CEOs and the PR folks that represent them push for setting up general deskside briefings with reporters. Here’s the problem – the desk side briefing/get to know … Read More
Trust Me I’m Lying Book Review
The ceaseless, instant world of iterative journalism is antithetical to how the human brain works. Studies have shown that the brain experiences reading and listening in profoundly different ways; they activate different hemispheres for the exact same content. We place an inordinate amount of trust in things that have been written down. This comes from centuries of knowing that writing … Read More
Storytelling: The Clancy Brothers & Tommy Makem
When I was a kid, my father had a really nice record player and stereo, and The Clancy Brothers and Tommy Makem Live In Person at Carnegie Hall was always in rotation. It still is one of favorite albums and the Children’s Medley, in particular, has always held a special place in my heart. In the spirit of St. Patrick’s … Read More
When To Hire a Publicist
A week ago, I taught a PR 101: Small Business Publicity Class at General Assembly Los Angeles. The session focused on the tips and tricks to providing the information to increase your chances of encouraging a reporter to cover your company’s story. One of the questions asked during the session was, “When should I hire a publicist?” It’s a challenging … Read More
StartEngine Accelerating LA’s Tech Scene
I worked for a small high tech PR firm for my first job out of college. The Internet was really taking off and major cities across America were trying to stake their claims as the next Silicon Valley. Chicago was Silicon Prairie and New York was Silicon Alley and startups were popping up all over the place. Then the … Read More
Mad Men: Publicity And Presentation Tips From Don Draper
Mad Men Season 7. I love the show on so many levels, but for me, the scene I watch over and over is Don’s Carousel pitch to Eastman Kodak in the Season One finale, “The Wheel.” Aside from being riveting television, Don provides some practical lessons for pitching your business or your client (what to say) and some valuable … Read More
Major League Baseball and Publicity: Home Runs vs. Hitting for Average
Baseball season starts today. I’m sure the stadiums across the nation are blasting John Fogerty’s Centerfield. For the Chicago Cubs faithful like me, hope springs eternal this year ends the curse and they bring home a coveted World Series Championship. Today also provides a good reminder on how small and medium businesses should approach publicity. Baseball and publicity go hand … Read More
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