Skora Running was founded in 2008. It manufactures high performance, minimalist running shoes. In late August 2016, Skora disappeared, which led to a lot of speculation on reddit (Skora Running – bites the dust?). On April 20, 2017, Skora announced they secured an investor and were relaunching. Here’s the CEO’s letter. The initial letter promised products would be available in October 2017 … Read More
Why reporters hate PR people
Reporters have a love/hate relationship with PR people. Often hate. And a lot of it is self inflicted. To understand this complicated, but symbiotic relationship – good PR people provide valuable information reporters use to craft a compelling story his/her readers read – let’s zoom out and look at what’s causing the friction. First, there’s too many PR people per … Read More
Why you should follow your target reporters on twitter
If you’re not already, I highly suggest following your reporters on Twitter. Our goal is to personally connect with reporters and make it as easy as possible for them to cover our stories. In my PR 101 Workshops for General Assembly Los Angeles, I recommend my attendees spend 80 percent of their time researching what reporters cover. While researching past … Read More
Why reporters don’t want to speak with your CEO
Companies want to secure publicity to drive sales. Makes sense. The assumption though is everyone, including the media, wants to hear about how the company or product is changing the industry. That’s why CEOs and the PR folks that represent them push for setting up general deskside briefings with reporters. Here’s the problem – the desk side briefing/get to know … Read More
StartEngine Accelerating LA’s Tech Scene
I worked for a small high tech PR firm for my first job out of college. The Internet was really taking off and major cities across America were trying to stake their claims as the next Silicon Valley. Chicago was Silicon Prairie and New York was Silicon Alley and startups were popping up all over the place. Then the … Read More
Book Review – Shark Tales: How I Turned $1,000 into a Billion Dollar Business
I picked up Barbara Corcoran’s “Shark Tales: How I Turned $1,000 into a Billion Dollar Business.” I can see why it’s a national bestseller. To provide some context, Barbara was one of 10 children growing up in a three flat house in New Jersey. She made her money in New York real estate (sold her company for $66 million). … Read More