Freelance Public Relations Consultant
Hi! I'm Rob.
I am a freelance public relations consultant with 25 years of experience.
I specialize in executing media relations and thought leadership campaigns for B2B, tech, and startup companies.
My expertise is executing media relations and thought leadership campaigns.
I use the same techniques I learned my first day on the job: tell the right story to the right reporter at the right time.
Freelance: 11 years publicizing small to mid-size companies, their products, and their people.
Agency: 10 years experience working for large global agencies and small creative boutiques, including Ketchum, Burson-Marsteller, Porter Novelli, Dome Communications and EBS PR, publicizing small to mid-size B2B, technology and consumer clients.
Brainstormed, planned and executed publicity/media relations campaigns for Fortune 500 companies like Sears, Roebuck & Co., ConAgra, Fortune Brands, AT&T Wireless, and MCI WorldCom and for small to mid-size technology companies like CDW, TransUnion and LapLink. Wrote case studies for SPSS for two years and drafted web/brand copy for True Partners Consulting and CenterPost Communications. Executed analyst relations program for Callisto Software and Experian Marketing Services.
Corporate: Executed B2B thought leadership campaigns focusing on bylines, speaking engagements, case studies, and generating publicity for TransUnion’s B2B divisions, including healthcare, risk management, fraud, and collections.
My favorite placements:
- An Associated Press story featuring a high school friend and his family making White Castle Stuffing for the Thanksgiving turkey.
- An Investor's Business Daily feature on a telecom client, even though they were not a publicly traded company.
- A USAToday.com Q&A column to address small business computing challenges for a small to mid-size business technology provider.