B2B PR | PR for Startups
Freelance Public Relations Specialist with 22 years of media relations experience. Specializing in executing thought leadership B2B PR campaigns, PR for startups and new product launches for B2C companies. I use the same techniques I learned my first day on the job: tell the right story to the right reporter at the right time. Lather, rinse, repeat.
FREELANCE: 11 years publicizing small to mid-size companies, their products, and their people.
AGENCY: 10 years experience working for large global agencies and small creative boutiques, including Ketchum, Burson-Marsteller, Porter Novelli, Dome Communications and EBS PR, publicizing small to mid-size B2B, technology and consumer clients.
Brainstormed, planned and executed publicity/media relations campaigns for Fortune 500 companies like Sears, Roebuck & Co., ConAgra, Fortune Brands, AT&T Wireless, and MCI WorldCom and for small to mid-size technology companies like CDW, TransUnion and LapLink. Wrote case studies for SPSS for two years and drafted web/brand copy for True Partners Consulting and CenterPost Communications. Executed analyst relations program for Callisto Software and Experian Marketing Services.
CORPORATE: Executed B2B thought leadership campaigns focusing on bylines, speaking engagements, case studies, and generating publicity for TransUnion’s B2B divisions, including healthcare, risk management, fraud, and collections.