Freelance Public Relations Consultant

Hi! I'm Rob.

I am a freelance public relations consultant with 25 years of experience.

I specialize in executing media relations and thought leadership campaigns for B2B, tech, and startup companies.

My expertise is executing media relations and thought leadership campaigns.

I use the same techniques I learned my first day on the job: tell the right story to the right reporter at the right time.


Freelance: 11 years publicizing small to mid-size companies, their products, and their people.

Agency: 10 years experience working for large global agencies and small creative boutiques, including Ketchum, Burson-Marsteller, Porter Novelli, Dome Communications and EBS PR, publicizing small to mid-size B2B, technology and consumer clients.

Brainstormed, planned and executed publicity/media relations campaigns for Fortune 500 companies like Sears, Roebuck & Co., ConAgra, Fortune Brands, AT&T Wireless, and MCI WorldCom and for small to mid-size technology companies like CDW, TransUnion and LapLink. Wrote case studies for SPSS for two years and drafted web/brand copy for True Partners Consulting and CenterPost Communications. Executed analyst relations program for Callisto Software and Experian Marketing Services.

Corporate: Executed B2B thought leadership campaigns focusing on bylines, speaking engagements, case studies, and generating publicity for TransUnion’s B2B divisions, including healthcare, risk management, fraud, and collections.

My favorite placements:

  1. An Associated Press story featuring a high school friend and his family making White Castle Stuffing for the Thanksgiving turkey.
  2. An Investor's Business Daily feature on a telecom client, even though they were not a publicly traded company.
  3. A Q&A column to address small business computing challenges for a small to mid-size business technology provider.

    Case Studies

    Thought Leadership B2B PR
    Startup PR
    Thought Leadership PR
    Startup PR Media Relations
    Startup PR New Product Launch
    New Product Launch PR

    What's your story?

    Let's chat!