PR 101 Class

DIY PR Courses for startups that want to generate press coverage for their company, products or people.

Publicity isn’t just for celebrities. Small businesses can increase brand awareness and subsequently generate sales by securing press coverage of their company, products and people.

In this course, I'll share some of the same steps I use when I engage a new client and the tricks I've used throughout my 20 year career to secure publicity for my clients.

You'll learn what makes the news, how to identify the right reporter, how to craft your story and insider tips on how to pitch it to reporters, bloggers and television show producers to secure stories in newspapers, e-newsletters, blogs, and even television.  

This course is available online and in-person at General Assembly Los Angeles.


Take My DIY PR Course