SCORE is a nonprofit association dedicated to helping small businesses launch, grow and achieve their goals through education and mentorship. I’m happy to report that I’ll be offering a small business publicity course in the near future.

The course will focus on teaching the publicity techniques I learned the first day on the job: find the right reporter, tell the right story at the right time – lather, rinse, repeat.

We’ll look at what makes news, what reporters are looking for, how to develop a pitch and what to do after it’s sent. The course will provide valuable exercises and examples of pitches I’ve sent on my client’s behalf.

SCORE is supported by the U.S. Small Business Administration (SBA). It delivers its services at no charge or at very low cost because of its network of 13,000+ volunteers.

If you’d like to learn more about this publicity course, please contact me.