Skora Running was founded in 2008. It manufactures high performance, minimalist running shoes. In late August 2016, Skora disappeared, which led to a lot of speculation on reddit (Skora Running – bites the dust?). On April 20, 2017, Skora announced they secured an investor and were relaunching. Here’s the CEO’s letter. The initial letter promised products would be available in October 2017 … Read More
Why reporters hate PR people
Reporters have a love/hate relationship with PR people. Often hate. And a lot of it is self inflicted. To understand this complicated, but symbiotic relationship – good PR people provide valuable information reporters use to craft a compelling story his/her readers read – let’s zoom out and look at what’s causing the friction. First, there’s too many PR people per … Read More
SCORE! Small Business Publicity Course at SCORE LA
SCORE is a nonprofit association dedicated to helping small businesses launch, grow and achieve their goals through education and mentorship. I’m happy to report that I’ll be offering a small business publicity course in the near future. The course will focus on teaching the publicity techniques I learned the first day on the job: find the right reporter, tell the … Read More
StartEngine Accelerating LA’s Tech Scene
I worked for a small high tech PR firm for my first job out of college. The Internet was really taking off and major cities across America were trying to stake their claims as the next Silicon Valley. Chicago was Silicon Prairie and New York was Silicon Alley and startups were popping up all over the place. Then the … Read More