Reporters have a love/hate relationship with PR people. Often hate. And a lot of it is self inflicted. To understand this complicated, but symbiotic relationship – good PR people provide valuable information reporters use to craft a compelling story his/her readers read – let’s zoom out and look at what’s causing the friction. First, there’s too many PR people per … Read More
Why you should follow your target reporters on twitter
If you’re not already, I highly suggest following your reporters on Twitter. Our goal is to personally connect with reporters and make it as easy as possible for them to cover our stories. In my PR 101 Workshops for General Assembly Los Angeles, I recommend my attendees spend 80 percent of their time researching what reporters cover. While researching past … Read More
Why reporters don’t want to speak with your CEO
Companies want to secure publicity to drive sales. Makes sense. The assumption though is everyone, including the media, wants to hear about how the company or product is changing the industry. That’s why CEOs and the PR folks that represent them push for setting up general deskside briefings with reporters. Here’s the problem – the desk side briefing/get to know … Read More