If you’re not already, I highly suggest following your reporters on Twitter. Our goal is to personally connect with reporters and make it as easy as possible for them to cover our stories. In my PR 101 Workshops for General Assembly Los Angeles, I recommend my attendees spend 80 percent of their time researching what reporters cover. While researching past … Read More
Do I need a press release?
To distribute a press release or not, that is the question. I just came across a new news distribution service primarily aimed at small businesses that will, in their words, “reshape” the PR industry. The company was started by two MBA students who spent $700 to distribute a release and only got two local stories in return. Here’s the thing … Read More
Mad Men: Publicity And Presentation Tips From Don Draper
Mad Men Season 7. I love the show on so many levels, but for me, the scene I watch over and over is Don’s Carousel pitch to Eastman Kodak in the Season One finale, “The Wheel.” Aside from being riveting television, Don provides some practical lessons for pitching your business or your client (what to say) and some valuable … Read More
Major League Baseball and Publicity: Home Runs vs. Hitting for Average
Baseball season starts today. I’m sure the stadiums across the nation are blasting John Fogerty’s Centerfield. For the Chicago Cubs faithful like me, hope springs eternal this year ends the curse and they bring home a coveted World Series Championship. Today also provides a good reminder on how small and medium businesses should approach publicity. Baseball and publicity go hand … Read More
Book Review – Gary Vaynerchuk’s Jab, Jab, Jab, Right Hook
While I don’t handle social media for most of my clients, I do like to keep up to date with the latest and greatest. I recently picked up Gary Vaynerchuk’s Jab, Jab, Jab, Right Hook – How To Tell Your Story in a Noisy Social World. It’s a good read. To boil the book down to one sentence – “Content … Read More