5 Public Relations Lessons From Skora Running’s Relaunch

Rob LynchPR Tips

Skora Running PR Case Study

Skora Running was founded in 2008. It manufactures high performance, minimalist running shoes. In late August 2016, Skora disappeared, which led to a lot of speculation on reddit (Skora Running – bites the dust?). On April 20, 2017, Skora announced they secured an investor and were relaunching. Here’s the CEO’s letter. The initial letter promised products would be available in October 2017 … Read More

500 Small Businesses Gather at Network Hack Meetup

Rob LynchUncategorized

On Monday, January 20th, I attended Pay it Forward for Business’ (PIFbiz) Networking Hacking. Six Networking Groups – the Santa Monica Chamber, New Tech Happy hour, the LAX chamber, the Swedish American chamber, Tech in Motion and PIFbiz – came together with a focus on paying it forward. I met several interesting people, but three companies in particular jumped out … Read More

PR 101 Class for LA Small Businesses Set for 2/13/14

Rob LynchUncategorized

Want to grow your business in 2014? Want to generate more awareness of your company with your customers? Want more content for your facebook and twitter feed? This Dabble class is designed to help small businesses with limited budgets learn the ins and outs of securing stories in newspapers, e-newsletters, blogs and even television. The class is scheduled from 7:00 … Read More

Stand up & media pitching: Is this mic on?

Rob LynchUncategorized

Ever send information to reporter and feel like all you’re getting back is the sound of crickets?I recently caught a friend’s stand up performance at Flappers Yoohoo room in Burbank. After the show, I recognized some similarities between stand up comedy and media relations. Getting people to laugh and getting a reporter to write your story isn’t as easy as … Read More

Quality Time With PR Minds

Rob LynchUncategorized

On Saturday, December 9th, I participated in PRSA LA‘s Quality Time with PR Minds. The event pairs PR professionals with local non-profits with limited budgets to brainstorm ways to address their critical marketing challenges. It’s a fantastic program. I kicked around ideas with two organizations. Net Impact uses the power of business to solve social and environmental problems throughout greater … Read More